Add AI Voice Calls to Your Braze Canvas
Trigger natural-voice Wiserep calls as a step in any Braze Canvas — for appointment reminders, refill nudges and rebookings — and stream outcomes back into Braze for the next branch.
Canvas · Appointment journey
WiserepAbout Braze
What is Braze?
Braze is a leading customer engagement platform used by global brands to orchestrate cross-channel messaging — email, push, in-app, SMS and WhatsApp — from a single customer data foundation.
Braze Canvas is its visual journey-orchestration tool. Marketers build multi-step, multi-channel journeys with branching logic, time delays, conditional triggers and audience splits — without writing code.
Until now those journeys could reach every channel a customer might check — except the phone. That's the gap Wiserep fills.
How it works
Voice as a Canvas step
Drop a webhook step into any Canvas and Wiserep handles the call — from dialling to outcome reporting.
Trigger in Braze
A Canvas step fires when a customer matches your criteria — e.g. an appointment is 4 hours away and they haven't confirmed.
Webhook to Wiserep
Braze sends a webhook to Wiserep with the customer's phone number and personalization variables (name, appointment time, branch, language).
AI Voice Call
Wiserep places a natural-voice call using your pre-configured AI agent and prompt — the customer can confirm, reschedule, or ask questions.
Result back to Braze
The call outcome (answered, voicemail, confirmed, rescheduled, opted-out) is posted back to Braze as a custom event so downstream Canvas branches react automatically.
Use cases
Common Use Cases
Anywhere a Canvas needs a real human conversation, drop in a Wiserep call.
Appointment reminders
Reach patients and clients who don't open SMS or email with a friendly voice confirmation call.
Prescription refill nudges
Call customers when a chronic medication is due to be refilled and offer to schedule pickup.
Missed appointment rebooking
When a Canvas detects a no-show, trigger an AI call to rebook the customer on the spot.
Post-visit follow-ups
Check in on customers after a visit, capture NPS, and route issues to a human if needed.
Payment reminders
Politely remind customers about outstanding balances and accept rescheduling via voice.
Win-back campaigns
Re-engage dormant customers with a personalised voice call inside an existing Canvas journey.
Customer Spotlight
A leading South African pharmacy chain — appointment reminders inside Braze
A nationwide South African pharmacy chain uses Braze Canvas to coordinate every reminder a patient receives ahead of an in-pharmacy clinic appointment — vaccinations, chronic-medication reviews and wellness screenings.
What changed
- A double-digit reduction in clinic no-shows compared with SMS- and email-only journeys.
- Thousands of appointment confirmations and reschedules captured automatically every week, with no extra contact-centre headcount.
- Multilingual coverage — patients who would have ignored an English-only message now confirm in their preferred language.
- Full call transcripts flow back into Braze for compliance, QA and downstream personalization.
Why it works
Why voice belongs in a Canvas
Higher engagement than SMS
A live voice call cuts through inbox and SMS clutter — especially for time-sensitive reminders.
24/7 reach
Calls run inside your Canvas schedule — no contact-centre staffing required.
Multilingual including SA languages
Speak to customers in English, Afrikaans, isiZulu and 12+ languages with native accents.
Full transcripts back into Braze
Every call returns a transcript and structured outcome so you can segment, branch and report on it.
Setup
How to set it up
- 1
Create an AI voice agent in Wiserep and configure its prompt for your use case.
- 2
Copy the unique inbound webhook URL Wiserep generates for that agent.
- 3
In your Braze Canvas, add a Webhook step at the right moment in the journey.
- 4
Map Braze user attributes (phone number, first name, appointment time, language) into the webhook body as JSON.
- 5
Configure Wiserep to post call outcomes back as a Braze custom event so later Canvas steps can branch on them.
Braze Integration FAQ
Add voice to your next Canvas.
See how Wiserep plugs into your Braze journeys in a 20-minute demo, or start a free trial today.